Who Owns Ram? Ram Trucks to be More Specific
Who Owns Ram? — The Story Behind the Brand
When customers arrive at Lakeshore CDJR in Slidell, LA looking for rugged truck models and hardworking vehicles, they hear the name Ram mentioned more often than not when discussing car makes and models. However, there lies an important question here that customers should know: Who actually owns Ram? Moreover, they should know that just by owning Ram, there can be certain impacts or effects that shape the country in its own unique way.
Ram: A Brand Focused on One Thing
In essence, Ram is an auto brand that specializes in trucks and commercial vehicles. Ram is currently identified with ruggedness, power, and innovation, although Ram has not always been an auto brand in its own right. Identifying the rightful owners of Ram is an exercise that calls for an understanding of the auto giant’s parentage.
Stellantis: The Parent Company of Ram Trucks
Stellantis is the owner of the brand Ram and is recognized as one of the largest car manufacturers globally. The company was formed after a merger between two giants in the automobile industry, Fiat Chrysler Automobiles (FCA) and the PSA Group. The merger carried out the amalgamation of a range of successful automobile brands from Europe and North America.
Ram is a part of this lineup as the brand exclusively known for its pickup trucks, vans, and commercial vehicles. Ram is a part of Stellantis and competes in the automotive market with many brands such as Jeep, Dodge, Chrysler, Fiat, and others. However, the essence of Ram branding is in its connection to trucks.
To better understand the existence of Ram as a distinct brand today, an overview of the origins of Ram is necessary.
However, the name Ram was primarily once a name given to Dodge trucks. In the past, trucks produced by Dodge were only called Dodge pickups. But as time progressed and truck models gained widespread acceptance and usage, the name Ram gained prominence, particularly with the emphasis on muscle and capability that it conveyed.
Finally, the company understood that they have a truck lineup that could be a product on its own. As such, they split the Ram brand away from Dodge into a distinct marque that solely deals with trucks. This gave Chrysler (and subsequent companies like FCA and Stellantis) the ability to really market trucks in a focused way, almost assigning a truck identity to Ram in the process.
What Ram Offers Today
Under the ownership of Stellantis, the brand has continued to innovate and expand its product lineup. The brand empowers a whole set of trucks and commercial vehicles ranging from:
Ram 1500
A full-size pickup, the Ram 1500 offers the perfect combination of ruggedness, comfort, and technology. The truck is made for drivers who are looking for a vehicle that exudes power and versatility but is still a delight to drive.
Ram 2500 and 3500
Heavy-duty vehicles with capabilities suited for heavy hauling and heavy towing. These vehicles cater to contractors, farmers, and others with extreme hauling and towing requirements.
Ram ProMaster and ProMaster City
Vans built to serve businesses that require cargo capacity, ruggedness, and versatility to handle delivery, servicing, or customized conversion applications.
However, times have changed, and recent years have seen Ram adopt modern technology as well as high-end features such as luxury interior options, robust safety features, and connectivity features to attract not only their existing market but others as well.
What Ownership Entails for Ram Customers?
Being part of Stellantis, Ram now enjoys the benefits that come with being one of the largest global car manufacturers. This includes:
Research & Development: Having access to common engineering resources from Stellantis' various brands is what enables Ram trucks to be at the forefront when it comes to performance, safety, fuel efficiency, and technology.
Strength of Global Platform: Although the Ram brand of trucks is intended for consumption within the North American market, the fact that it is a globally managed firm enables it to take advantage of economies of scale that assist it in maintaining its competitive pricing.
Dealer Support Network: This is an advantage to the owner in that the owner can gain from the extensive dealer network of Stellantis.
Not only do car shoppers visiting Lakeshore CDJR in Slidell, LA, have the ability to check out the new Ram lineup, but they can also rest assured that they have the backing of a name that has a parent company with an incredible history in the automotive industry. Whether it’s purchasing a new Ram 1500 or working on a van for their job, car owners can rest assured that their vehicle will have backing from an entity with over 80 years of history in the automotive scene.
Why the Ram Brand Matters
Ever wonder what gives Ram trucks their edge, with the crowded market and all? The answer lies not only in the rich history of the manufacturer but also in the direction it is set to take, thanks to the parent company, Stellantis. The reality is that Ram trucks are designed for those owners who get plenty of use out of their trucks. This could be towing the construction equipment to the construction site or driving the supplies across the city, including Louisiana.
A Local Dealer with a National Brand
At Lakeshore CDJR in Slidell, LA, you don’t simply purchase a new truck – you also make an investment in a brand with a rich history and resources on a global scale. Ram is part of a global leader in the automotive world, yet its roots and interests lie strictly with the average American driver like those found in the state of Louisiana.
Whether you are looking at Ram for the first time or are ready for an upgrade, learning who owns Ram makes all the difference in the world because it makes you feel stronger about the future of the company. With the care of Stellantis leading the way, Ram continues to expand, innovate, and produce the hardworking trucks that customers need.
Ready to Explore Ram?
Visit Lakeshore CDJR in Slidell, LA today to take a look at the latest offerings for yourself. Our staff can walk you through what the trucks from Ram have to offer, what they can do, and what it's like to own one, so that you can select the right vehicle for your needs.
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